Insights
Playbooks for real estate growth.
What's working now in paid media, search, PR and brand.
SEO · 7 min
How to get your brokerage cited by ChatGPT and Perplexity
AI answer engines are the new front page. Here's how real estate brands earn citations.
Paid Media · 6 min
The Meta ads playbook for new development launches
Segmenting by buyer motivation, not demographics, cut our clients' cost per lead by a third.
PR · 5 min
Why every top broker needs a PR strategy in 2026
Press coverage compounds. Here's how to earn it without a publicist on retainer forever.
Branding · 6 min
Personal brand vs. team brand: what agents get wrong
Your audience follows people. Here's how to build a personal brand that also grows the team.