The Meta ads playbook for new development launches
· 6 min read
Segmenting by buyer motivation, not demographics, cut our clients' cost per lead by a third.
Most launch campaigns target by age and income. The best ones target by motivation: investors, upsizers, first-time luxury buyers.
Each segment gets its own creative, its own landing page and its own follow-up sequence.
Measure success by appointments booked in the sales gallery — not by form fills.
