How to get your brokerage cited by ChatGPT and Perplexity

September 22, 2026 · 7 min read

AI answer engines are the new front page. Here's how real estate brands earn citations.

Buyers and tenants increasingly start their search by asking an AI assistant. These tools don't rank pages — they cite sources they trust.

Earning those citations means building a clear entity: consistent information about who you are, where you operate and what you're known for, repeated across reputable sources.

Start with structured data on your site, hyperlocal content that answers specific questions, and coverage in the publications AI models already trust.

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